Updated: Aug 26, 2026
No. of Questions: 132 Questions & Answers with Testing Engine
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Real Exam Qty: | 50 |
| Available Languages: | English |
| Passing Score: | 36/50 |
| Exam Price: | $125 USD |
| Related Certifications: | Adobe Customer Journey Analytics Certification |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 100 minutes |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required. |
| Official Syllabus URL: | https://certification.adobe.com/courses/200 |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting | 32% | - Determine how to use and apply date ranges
|
| Topic 2: Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
| Topic 3: Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Topic 4: Components | 30% | - Translate business questions into relevant components
|
1. Which analysis method should be used to determine how often customers return after making a purchase?
Response:
A) Retention Analysis
B) Trend Line Report
C) Engagement Scoring
D) Data Aggregation Report
2. Which component should be used to show customer engagement across different marketing channels?
Response:
A) Flow Visualization
B) Segment Overlap Report
C) Engagement Tracker
D) Data View Manager
3. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
A) Recreate the customer segment manually.
B) Update the data source permission settings.
C) Ensure the metric filter for purchase value is correctly set.
D) Adjust the date range for the dataset.
4. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.
What conclusion can the analyst draw? Response:
A) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
B) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
C) Visitors that view How-to Video pages rarely visit Large Machines pages.
D) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.
5. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:
A) Conversion Metric Cohort
B) Rolling Calculation
C) Latency Table
D) Custom Dimension Cohort
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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