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Adobe AD0-E608 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Customer Journey Analytics Business Practitioner Professional
Exam Number:AD0-E608
Exam Format:Multiple Choice, Scenario-based Questions
Real Exam Qty:50
Available Languages:English
Passing Score:36/50
Exam Price:$125 USD
Related Certifications:Adobe Customer Journey Analytics Certification
Certificate Validity Period:2 years
Exam Duration:100 minutes
Sample Questions:Adobe AD0-E608 Sample Questions
Exam Way:Online proctored exam
Pre Condition:Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required.
Official Syllabus URL:https://certification.adobe.com/courses/200

Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
Topic 2: Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Analyze customer journeys
  • 2. Interpret business trends
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
Topic 3: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Organize projects in a logical manner
  • 1. Structure workspace projects
  • 2. Maintain reporting consistency
Topic 4: Components30%- Translate business questions into relevant components
  • 1. Create calculated metrics
  • 2. Build filters and segments
- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Create a subset of data using appropriate components and filters
  • 1. Use dimensions and metrics
  • 2. Apply filters to datasets

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Retention Analysis
B) Trend Line Report
C) Engagement Scoring
D) Data Aggregation Report


2. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Flow Visualization
B) Segment Overlap Report
C) Engagement Tracker
D) Data View Manager


3. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Recreate the customer segment manually.
B) Update the data source permission settings.
C) Ensure the metric filter for purchase value is correctly set.
D) Adjust the date range for the dataset.


4. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.

What conclusion can the analyst draw? Response:

A) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
B) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
C) Visitors that view How-to Video pages rarely visit Large Machines pages.
D) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.


5. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Conversion Metric Cohort
B) Rolling Calculation
C) Latency Table
D) Custom Dimension Cohort


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: D

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