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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).

2. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) Event Trigger Filters
B) Metric Filters
C) Profile Segment Filters
D) API Query Filters

3. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

4. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:

A) Enable identity resolution for all campaign events.
B) Create a custom metric for campaign tracking.
C) Adjust the campaign priority settings.
D) Update the date range to cover the entire quarter.

5. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Grant edit access to each individual user.
B) Put the report in the Company folder.
C) Share the report through email only.
D) Grant edit access to the specific user group.

Solutions: