Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Medium text - up to 100 characters
B) Memo text - unlimited number of characters
C) Currency
D) Binary string
E) Number
F) Time stamp

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

3. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
B) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
C) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
D) It is not possible to store an Entry Tracking variable in a PET table.

4. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

5. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
B) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
C) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
D) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

Solutions: