Try Salesforce : AP-214 valid & accurate questions and answers

Updated: Aug 05, 2026

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Salesforce AP-214 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214)
Exam Number:AP-214
Available Languages:English
Exam Price:$200 USD (estimated, varies by region)
Related Certifications:Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Consultant
Exam Format:Multiple Choice, Multiple Select, Proctored Online Exam
Exam Duration:90-120
Real Exam Qty:50-60
Recommended Training:Marketing Cloud Advanced Training Modules
Salesforce Trailhead Marketing Cloud Learning Paths
Exam Registration:Salesforce Credentials Registration
Marketing Cloud Certification Overview
Sample Questions:Salesforce AP-214 Sample Questions
Exam Way:Online proctored exam (remote supervision via secure testing platform)
Pre Condition:Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification
Official Syllabus URL:https://trailhead.salesforce.com/credentials/overview

Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Cloud Core Architecture- Data management and integration
  • 1. API and system integrations
    • 2. Data Extensions and relational data design
      - Salesforce Marketing Cloud ecosystem components
      • 1. Email Studio, Journey Builder, Automation Studio overview
        • 2. Contact data model and Contact Builder fundamentals
          Topic 2: Email and Messaging Execution- Multi-channel messaging
          • 1. SMS and push notification integration concepts
            • 2. Triggered and transactional messaging
              - Email Studio operations
              • 1. Send classification and deliverability rules
                • 2. Content creation and AMPscript basics
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Multi-step journey optimization
                    • 2. Personalization strategies across channels
                      - Journey Builder configuration
                      • 1. Decision splits and engagement logic
                        • 2. Entry sources and audience segmentation
                          Topic 4: Automation and Optimization- Performance measurement
                          • 1. Campaign analytics and reporting
                            • 2. A/B testing and optimization strategies
                              - Automation Studio workflows
                              • 1. Scheduled vs event-driven automation
                                • 2. Import, query, and segmentation automation

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  1. Which social network(s) support lead capture in Ad Studio?

                                  A) Linkedin 2%
                                  B) Facebook
                                  C) Instagram
                                  D) Twitter
                                  E) Google Adwords


                                  2. Which keywords does MobileConnect automatically recognize as STOP keywords?

                                  A) STOP, QUIT, CANCEL, END, UNSUBSCRIBE
                                  B) LEAVE, GOAVVAV, END, UNSUB, NO
                                  C) QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
                                  D) STOP. FINISH, END, UNSUB, LEAVE


                                  3. Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

                                  A) Einstein Content Selection
                                  B) Einstein Scoring
                                  C) Einstein Copy Insights
                                  D) Einstein Engagement Frequency


                                  4. How often are the Einstein Engagement Scoring scores updated for Email?

                                  A) Weekly
                                  B) Daily
                                  C) Hourly
                                  D) Monthly


                                  5. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

                                  A) 100
                                  B) 15
                                  C) 50
                                  D) No limit


                                  Solutions:

                                  Question # 1
                                  Answer: B
                                  Question # 2
                                  Answer: A
                                  Question # 3
                                  Answer: D
                                  Question # 4
                                  Answer: B
                                  Question # 5
                                  Answer: D

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