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Updated: Aug 01, 2026
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IBM C2080-470 Exam Overview:
| Certification Vendor: | IBM |
| Exam Name: | IBM Unica Campaign V8.5 |
| Exam Number: | C2080-470 |
| Exam Duration: | 90 - 120 |
| Related Certifications: | IBM Enterprise Marketing Management |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 53 - 108 |
| Passing Score: | 58% / 800 (scale 200-1000) |
| Available Languages: | English |
| Exam Price: | USD 200 - 250 |
| Exam Format: | Multiple Choice |
| Recommended Training: | IBM Unica Campaign V8.5 Official Training IBM Knowledge Center - Unica Campaign V8.5 |
| Exam Registration: | Prometric Registration IBM Training & Certification |
| Sample Questions: | IBM C2080-470 Sample Questions |
| Exam Way: | Proctored at Prometric test centers or online proctored; EXAM RETIRED, replaced by C8010-450 |
| Pre Condition: | Basic knowledge of relational databases, SQL, and enterprise marketing concepts; no mandatory prerequisite exams |
| Official Syllabus URL: | https://www.ibm.com/training/certification/exam/C2080-470 |
IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Installation and Upgrade | 13% | - Upgrade procedures and migration - Install Marketing Platform and Campaign - Distributed environment deployment |
| Topic 2: Functionality and Flowchart Development | 31% | - Offer management and contact history - Flowchart creation and process boxes - Campaign execution and reporting - Scheduling and automation |
| Topic 3: Configuration and Customization | 30% | - Data source and audience level setup - Security and permission management - Macros, variables, derived fields and triggers - System configuration and settings |
| Topic 4: Architecture | 13% | - Hardware and software requirements - Unica Campaign components and architecture - Database and data structure design |
| Topic 5: Troubleshooting and Performance Tuning | 13% | - Log analysis and error resolution - Performance optimization - Maintenance utilities |
IBM Unica Campaign V8.5 Sample Questions:
1. A user needs to use a list of clients in a flowchart that does not exist in the database, but only as a Microsoft Excel .csv file. This flat file must be mapped into the Unica Campaign flowchart as a:
A) base table.
B) fact table.
C) general table.
D) dimension table.
2. A specialist would like to mimic a Unica Campaign database connection using the same methods as Campaign unica_acsvr. Which database utility should be used?
A) cxntest
B) oratest
C) odbctest
D) db2test
3. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
A) The custom macro is the same as one of the Campaign built-in macros.
B) The custom macro is too large for the fields in the temp table (<TempTable>).
C) There are user variables used in the custom macro.
D) The Expression Type is configured incorrectly for the custom macro.
4. A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?
A) The correct tables are not mapped in.
B) A SQL Custom Macro has not been created.
C) The Select process is in Point and Click mode.
D) Unica Campaign is not connected to the database.
5. In a Unica Campaign deployment involving proxy servers, each Campaign user in the Marketing Platform, is required to set authentication credentials (user name and password) as a data source to connect to the proxy server. Campaign requires this data source to be named as:
A) Proxy
B) Redirect
C) Secure
D) Virtual
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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