Try Salesforce : MC-Con-201 valid & accurate questions and answers
Updated: Sep 03, 2026
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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Passing Score: | 72% |
| Certificate Validity Period: | Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year |
| Exam Price: | USD 200; JPY 30,000, plus applicable taxes |
| Related Certifications: | Salesforce Certified Data 360 Consultant Salesforce Certified Marketing Cloud Account Engagement Specialist Salesforce Certified Agentforce Specialist Salesforce Certified Platform Administrator |
| Available Languages: | English |
| Real Exam Qty: | 60 multiple-choice questions plus up to 5 unscored questions |
| Exam Duration: | 105 minutes |
| Exam Format: | Proctored exam, Multiple-choice questions |
| Recommended Training: | Get Started with Campaign Creation & Agentforce in Marketing Cloud Get Started with Custom Agentforce Actions for Marketing Ingest, Harmonize, and Unify Data with Data 360 Enhance Account Engagement with Marketing Cloud Next Power Up Your Data Ingestion and Mapping Expertise Advance Your Data Identity Resolution Skills Segment and Activate Data in Data 360 Get Started with Cross-Channel Flows in Marketing Cloud Next |
| Exam Registration: | Salesforce Certification Exam Guide Salesforce Trailhead Academy Certification Experience |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Consent | 13% | - Consent record management
|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 consumption and entitlements
|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow orchestration
|
| Agentforce & AI Innovation | 11% | - Marketing agents
|
| Analytics & Performance Insights | 8% | - Marketing insights
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to send a personalized SMS notification to every passenger on a flight whenever the flight itinerary changes. The notification will be initiated by an external system using a single API request.
Which flow type should NTO use to start the flow?
A. An autolaunched flow that processes the affected passenger records before sending notifications
B. An on-demand flow where passengers affected by the itinerary change are included in the request
C. A broadcast flow that uses a dynamic segment to identify passengers affected by the itinerary change
Question 2
Northern Trail Outfitters (NTO) is confused about why its newly imported data is not immediately available and why identity resolution does not update instantly. NTO's identity resolution follows the default automated schedule.
What should the Marketing Cloud Next Consultant explain about the timing of data syncs and identity resolution?
A. Most new data syncs about every 10 minutes, but identity resolution runs only once per day.
B. All data syncs instantly, but identity resolution runs only once per week.
C. New data syncs once per day, and identity resolution runs about every 10 minutes.
Question 3
In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?
A. Data 360 Activation Manager
B. Tableau Next Included App Business User
C. Data 360 Architect
Question 4
A retailer is planning their first "New Product Promotion" email campaign in Marketing Cloud Next. Their marketing manager wants to send to everyone in the CRM database who has not explicitly asked to be removed.
What will happen when they launch the campaign?
A. The campaign will send successfully because no OPT_OUT record exists in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.
B. The campaign will only suppress recipients who have previously unsubscribed, as explicit consent is not required in sending marketing campaigns in Marketing Cloud Next.
C. The campaign will suppress all recipients who do not have an OPT_IN record in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.
Question 5
Northern Trail Outfitters is implementing identity resolution in Data 360 and wants to understand how subsequent runs affect credit consumption.
Which records does Data 360 process during each subsequent identity resolution run?
A. Only records that were created after the previous run
B. All source records in the data space
C. Only records that are new or have changed since the previous run
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: C |
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