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DMI PDDMv6.0 Exam Overview:

Certification Vendor:Digital Marketing Institute (DMI)
Exam Name:Professional Diploma in Digital Marketing (PDDM) Final Exam (Syllabus v6.0)
Exam Number:PDDM
Exam Duration:180 minutes
Related Certifications:Certified Digital Marketing Professional
Digital Marketing Institute Professional Diploma
Available Languages:English
Exam Format:Multiple Choice Questions (MCQ), Image-based MCQ, Matching questions, Drag-and-drop, Hotspot questions
Exam Price:Varies by region and provider (typically included in course fee; resit fees apply separately)
Real Exam Qty:199-200
Passing Score:60%
Certificate Validity Period:Typically 6 months exam access window; certification validity not universally fixed (varies by DMI policy/region)
Recommended Training:Digital Marketing Institute Official Courses
Exam Registration:Pearson VUE Exam Scheduling
Digital Marketing Institute Official Certification Portal
Exam Way:Computer-based exam via Pearson VUE test centers or online proctoring (depending on region)
Pre Condition:No formal prerequisites; basic marketing knowledge recommended but not required
Official Syllabus URL:https://digitalmarketinginstitute.com

DMI PDDMv6.0 Exam Syllabus Topics:

SectionObjectives
Emerging Technologies & AI in Marketing- AI-driven marketing
  • 1. Automation and optimization trends
    • 2. AI tools in digital marketing
      • 3. Machine learning applications
        Introduction to Digital Marketing- Digital marketing fundamentals
        • 1. Customer journey and buyer behavior
          • 2. Principles of digital marketing
            • 3. Marketing funnel concepts
              • 4. Digital vs traditional marketing integration
                Social Media Marketing- Social media strategy
                • 1. Social media campaign execution
                  • 2. Platform selection and targeting
                    • 3. Community building and engagement
                      Email Marketing & Automation- CRM and lifecycle marketing
                      • 1. Lead nurturing strategies
                        • 2. Marketing automation workflows
                          • 3. Email campaign design
                            Content Marketing- Content creation and strategy
                            • 1. Content planning and distribution
                              • 2. Content strategy development
                                • 3. Storytelling and messaging
                                  Search Engine Optimization (SEO) & Paid Search- Search marketing
                                  • 1. SEO fundamentals
                                    • 2. Google Ads / PPC basics
                                      • 3. Keyword research
                                        Market Research & Strategy- Research and planning
                                        • 1. Setting marketing objectives
                                          • 2. Digital research methods
                                            • 3. Competitive analysis
                                              • 4. Audience segmentation and personas
                                                Analytics & Data- Performance measurement
                                                • 1. KPIs and metrics
                                                  • 2. Digital analytics tools
                                                    • 3. Reporting and optimization

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