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1. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?
A) Eligible
B) Disapproved
C) Ineligible
D) Paused/Deleted
2. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?
A) Google Conversion Tracking
B) Google Analytics
C) Google Sponsored Listing
D) Google AdWords Editor
3. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?
A) Relate ads to their landing pages
B) Include deals and benefits
C) Define a clear call-to-action
D) Filter out unqualified clicks
4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?
A) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
B) Duplicate keywords across the ad groups make the cost-per-click higher.
C) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
D) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
5. Which of the following use conversions (one-per-click) to get tracked?
A) Multiple transactions
B) Sales
C) Customer leads
D) Unique client leads
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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