Last Updated: Aug 01, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing & Automation | 10% | - Automation workflows & deliverability - Email strategy, list building & segmentation - Compliance (GDPR, CAN-SPAM) & performance metrics |
| Topic 2: Social Media Marketing | 20% | - Platform strategy & algorithm understanding - Organic & paid social campaigns - Community management & social commerce |
| Topic 3: Digital Analytics & GA4 | 15% | - Privacy, data protection & AI-driven insights - Google Analytics 4 setup & configuration - Data collection, reporting & interpretation |
| Topic 4: Search Engine Optimization (SEO) | 15% | - Local SEO & algorithm updates - On-page, off-page & technical SEO - Keyword research & search intent |
| Topic 5: Digital Marketing Strategy & AI Integration | 15% | - Budgeting, ROI measurement & forecasting - AI-powered marketing tools & future trends - Strategic planning & channel integration |
| Topic 6: Website Optimization & E-Commerce | 10% | - Landing page design & testing - E-commerce marketing & marketplace strategy - User experience (UX), conversion rate optimization (CRO) |
| Topic 7: Digital Marketing Foundations & Content Marketing | 15% | - Content strategy, creation, curation & AI-assisted ideation - Content performance measurement & optimization - Digital marketing ecosystem & buyer journey |
| Topic 8: Paid Search (PPC) & Display Advertising | 15% | - Google Ads, Performance Max & bidding strategies - Campaign tracking, reporting & optimization - Display, video & programmatic advertising |
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