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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 60%
B) 75%
C) 27%
D) 25%

2. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Product Type
B) Consumer Usage
C) Price Range
D) Advertising Dollars

3. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 15.7
B) 29.6
C) 46.8
D) 13.9

4. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) Total Sales x ACV Weighted Distribution
B) Total Sales / ACV Weighted Distribution
C) ACV Weighted Distribution - Total Sales
D) ACV Weighted Distribution / Total Sales

5. What is the primary purpose of slope analysis in pricing strategies?

A) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
B) To determine the total revenue generated from all product sizes.
C) To calculate the profit margin for each product size.
D) To compare the production costs of different product sizes.

Solutions: