Last Updated: Sep 11, 2026
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.
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The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
| Section | Weight | Objectives |
|---|---|---|
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Configure form and page elements - Create and publish marketing pages - Implement progressive profiling |
| Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Review marketing insights and analytics - Create and manage marketing events - Manage event webinars and waitlists |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage companies |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Implement email Personalization and dynamic content - Preview, test, and validate emails - Configure email settings and delivery |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Analyze journey performance - Set up branching and conditions |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Set up marketing configurations - Configure marketing settings and org units - Configure marketing resources and assets |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Build segment queries and filters - Use segment insights |
| Manage Leads and Scoring | 10-15% | - Automate lead qualification and distribution - Create and configure lead scoring models - Implement lead scoring rules - Manage lead lifecycle stages |
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