Try Salesforce : MCAE-Con-201 valid & accurate questions and answers

Last Updated: Oct 02, 2026

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Account Engagement Administration- Configuration and Setup
  • 1. Business Unit setup and hierarchy
    • 2. Connector setup with Salesforce CRM
      • 3. User roles and permissions
        Marketing Automation- Engagement Programs
        • 1. Engagement Studio program design
          • 2. Automation rules and triggers
            Maintenance and Best Practices- System Optimization
            • 1. Data hygiene and governance
              • 2. Integration best practices
                Reporting and Analytics- Performance Measurement
                • 1. ROI and attribution reporting
                  • 2. Campaign reporting
                    Prospect Management- Lead Lifecycle Management
                    • 1. Lifecycle stages and assignment rules
                      • 2. Scoring and grading
                        - Data Model and Segmentation
                        • 1. Dynamic and static lists
                          • 2. Prospects, lists, and tags
                            Email Marketing- Email Creation and Delivery
                            • 1. Deliverability and compliance
                              • 2. Email templates and content creation

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                Question #1

                                Select Assets that allow to Adjust prospects score

                                • A. Tables
                                • B. Engagement Programs
                                • C. PI Completion Actions
                                • D. Automation Rules
                                • E. Segmentation Rules
                                Reveal Solution  Discussion  0

                                Correct Answer: B,C,D  🗳️

                                Question #2

                                LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
                                Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
                                Choose 2 answers

                                • A. Trigger page actions to occur when a prospect visits a certain URL.
                                • B. Track the prospect's click path through the website's content.
                                • C. Capture complete demographic information about an anonymous visitor.
                                • D. Associate visitor activity to a prospect on form submission.
                                Reveal Solution  Discussion  0

                                Correct Answer: A,B  🗳️

                                Question #3

                                What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

                                • A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
                                • B. The code is generated from a Salesforce campaign
                                • C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
                                • D. Cookies will always expire after 10 years
                                Reveal Solution  Discussion  0

                                Correct Answer: A,C  🗳️

                                Question #4

                                There is Custom Field Type in Marketing Cloud Account Engagement called Phone

                                • A. True
                                • B. False
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                Question #5

                                When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

                                • A. Segment prospects with free email service providers for initial email sends.
                                • B. Segment internal employees with high scores for initial email sends.
                                • C. Segment the best and most active contacts for initial email sends.
                                • D. Segment cold prospects with a low score to reengage for initial email sends.
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

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