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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Attitudes.
B) Awareness.
C) Behavior.
D) Knowledge.

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) accurate graphics in all our communications.
D) legal choices in all our communications.

4. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Determine if you have current staff capacity to complete the project
C) Assess if you have current budget to cover the project
D) See if and how the project overlaps with other projects

5. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
B) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
C) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
D) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

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