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| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Exam Format: | Multiple choice |
| Passing Score: | Not publicly disclosed |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | Typically 3 years |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
| Section | Objectives |
|---|---|
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
Question 1
Which three primary pricing models are available when configuring app partners? (Choose three.)
A. Clients can purchase data on a cost per 1,000 impression basis.
B. Clients can purchase data on a cost per stamp basis.
C. Clients can purchase data on a percentage of spend.
D. Clients can purchase data according to the specific terms in their contract.
E. Clients can purchase data on impressions set in the central rate card.
Question 2
There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A. User Data API
B. Batch server data transfer
C. Real-time server data transfer
D. JSON return tag
E. Paste a pixel campaign delivery.
Question 3
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B. Use Taxonomy Management in the Partner User Interface.
C. Submit Taxonomy Maintenance requests to My Oracle Support.
D. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
Question 4
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A. In addition to the classification rule, you also need to configure a chint rule.
B. It takes one week after rule creation for data to be mapped to prescribed categories.
C. The old rules must be purged prior to running the newly created rule.
D. You must wait at least thirty minutes after creating a classification rule to start using it.
Question 5
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A. Only data on users that are seen on a go-forward basis is sent.
B. Uses a transparent 1x1 image pixel
C. Audience data on past users is sent.
D. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
Solutions:
| Question 1 Answer: A,C,E | Question 2 Answer: C,D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: B,E |
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