Try Salesforce : EEB-101 valid & accurate questions and answers
Updated: Aug 31, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB-101 |
| Exam Price: | US$200 plus applicable taxes |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Available Languages: | English |
| Exam Format: | Multiple Choice |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Delivered via proctored testing center or online proctored environment through Salesforce's exam delivery partners |
| Pre Condition: | No formal prerequisites, but hands-on experience with Salesforce Marketing Cloud Email Marketing and completion of recommended courses such as EEB-101 is highly recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298950&language=en_US&type=1 |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Automate email campaigns
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Insights and Analytics | 14% | - Analyze email metrics
|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Einstein Content Selection
B. Enhanced Dynamic Content
C. Einstein Coy Insights
Question 2
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
A. Multi-Step Journey
B. Single Send Journey
C. Transactional Send Journey
Question 3
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A. Use a Filter Activity in Automation Studio.
B. Activate Journey Builder to refresh the data extension.
C. Configure the Send Activity to automate the refresh.
Question 4
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
A. Journey Performance by Email Dashboard
B. Email Performance Dashboard
C. Email and Journey Overview Dashboard
Question 5
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Block bounces
C. Click rate
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: B |
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