Try Salesforce : MCE-Admn-201 valid & accurate questions and answers
Updated: Jun 07, 2026
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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
A) Authentication
B) List Hygiene
C) Content
D) Engagement
2. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
A) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
C) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
3. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
A) Create and send an apology email that includes a discount for a future purchase to all customers
B) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
C) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D) Create a user-initiated message to logged-in customers to send once the website is restored.
4. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
A) Subscriber ID
B) Application ID
C) Product Code
D) Name
E) Email Address
5. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A) Deploy separate Publication Lists for each region within one account
B) Deploy Multi-Org with a single Marketing Cloud Account
C) Separate regions into business units and apply Subscriber Filters
D) Filter data view permissions at the subscriber level
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A,B,C | Question # 5 Answer: C |
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