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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

Question 1

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

A. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
B. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
C. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
E. Implement a mobile app so that customers can more easily purchase products to drive higher sales

Question 2

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

A. Use Service Cloud as system of record for customer data and consent preferences across all channels.
B. Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
C. Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.
D. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

Question 3

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and is seeking an order management solution. They process 2,000 orders per hour across their brands. The company has one B2C Commerce realm, two Salesforce core orgs, and two Marketing Cloud business units. The company is choosing between these three options for an order management tool:
* Build an order management solution in B2C Commerce using order management APIs
* Purchase Salesforce Order Management
* Build a custom order management solution using their own development team Which three statements should a Solution Architect use to support using the Salesforce Order Management solution?
Choose 3 answers

A. Salesforce Order Management shares the same database with Service Cloud while other solutions need to build additional integration.
B. B2C Commerce order management does not support complex or advanced use cases.
C. The existing Service Cloud implementation team could extend the Salesforce Order Management product to the existing org.
D. Salesforce Order Management is a productized connector solution between B2C Commerce and Service Cloud; orders will be synchronized from the client B2C Commerce realm to multiple Salesforce Orgs without the need for customization.
E. Salesforce Order Management synchronizes orders to and from B2C Commerce, which essentially replaces the Service Cloud Connector.

Question 4

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7 The company needs a system that can;
*Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements?
Choose 3 answers

A. Service Cloud
B. Heroki
C. Sales Cloud
D. Marketing Cloud
E. Materials Written
F. Salesforce Order Management

Question 5

Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.
Which two things should a Solution Architect recommend to cover NTOs identity needs?
Choose 2 answers

A. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
B. Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.
C. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.
D. Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.

Solutions: