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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Messaging11%- Cross-channel messaging strategy
- Personalized content design and delivery
- Deliverability and compliance management
Account Configuration12%- Account hierarchy design and management
- Sender Authentication Package implementation
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
Discovery and Architecture16%- Solution recommendation and long-term maintainability
- Data and segmentation strategy design
- Requirements gathering and analysis
Integration20%- Data model design for personalized messaging
- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
Automation20%- Automation Studio workflow implementation
- Automation type and activity selection
- Journey Builder flow design
Data Modeling and Management21%- Contact identity and data governance
- Reporting, data views, and tracking extracts
- Data object selection and relationship definition

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

顧客は、Marketing Cloudからトランザクションメッセージが送信されなかった場合に、リアルタイムでAPI経由でアラートを受け取る仕組みを構築したいと考えています。現在、専任の開発者を雇用する手続きを進めていますが、開発者が保守管理できるような実装を事前に用意しておきたいと考えています。
このソリューションを確実に導入するために、顧客はどのような準備を整えておくべきでしょうか?

  • A. 未送信通知アクティビティを含むトランザクションジャーニー
  • B. コールバックと購読を受信および確認する外部システム
  • C. データを取り込むためのInteraction Studioインスタンス
  • D. データを取り込むためのDatoramaインスタンス
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #2

Northern Trail Outfitters社は、外部のWebフォームから収集した新規連絡先データをインポートしたいと考えています。これらのデータは高頻度で収集されており、1分間に数千件に達する可能性があります。データは毎日定期的に送信されるメールに使用されるため、Marketing Cloudにすぐに取り込む必要はありません。
何を推奨すべきでしょうか?

  • A. Journey Builder を使用して、これをジャーニーデータソースとして作成します。
  • B. フォーム送信時に、プラットフォームイベントAPIを介して各新規レコードをマーケティングクラウドにプッシュします。
  • C. 自動化により、SFTPへの日次一括エクスポートを実行してインポートします。
  • D. この外部WebフォームをMarketing Cloud内に再作成します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Northern Trail Outfitters(NTO)は、過去6か月間に購入履歴のない購読者に対し、メッセージを送信したいと考えています。顧客は複数のメッセージングチャネルに登録している場合が多く、NTOはすべてのチャネルで同じメッセージを伝えたいと考えています。
どのフローが彼らのニーズを満たすだろうか?

  • A. Salesforce エントリー イベント > クエリ アクティビティ > Automation Studio アクティビティ
  • B. クエリアクティビティ > APIイベント > Automation Studioアクティビティ
  • C. 輸入アクティビティ > 意思決定分割 > 旅程アクティビティ
  • D. クエリアクティビティ > データ拡張入力ソース > ジャーニーアクティビティ
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #4

Northern Trail Outfitters社は、Sales CloudのデータをMarketing Cloudにインポートし、Journey Builder内で活用したいと考えています。同社は約1,000万人の顧客を抱えており、データは30分以内の遅延で利用可能である必要があります。インポート対象はSales Cloudで同意チェックボックスが選択されている顧客のみで、これは顧客データベース全体の約半分に相当します。
彼らは何を実施すべきか?

  • A. フィルタ付き同期データ拡張機能
  • B. すべての加入者。これらはリアルタイムで同期されるため。
  • C. Journey Builderのエントリーイベントからのイベントデータ
  • D. Automation StudioでSalesforceレポートをインポートする
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Northern Trail Outfittersは、Sales Cloudのロイヤルティメンバーキャンペーンにキャンペーンメンバーとして連絡先レコードが追加された際に、連絡先にウェルカムメールを送信したいと考えています。
Marketing Cloudからメールを送信するには、どの方法を使用すべきでしょうか?

  • A. クエリアクティビティとメール送信アクティビティを含むスケジュール済み自動化を作成します。
  • B. Salesforceキャンペーンのインポート定義を作成します。
  • C. Salesforceキャンペーンのエントリソースとメールアクティビティを使用してジャーニーを作成します。
  • D. Content Builder の送信フローを使用して、Salesforce キャンペーンにメールを送信します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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