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Updated: Sep 12, 2026

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Adobe AD0-E554 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Marketo Engage Business Practitioner Expert Exam
Exam Number:AD0-E554
Exam Format:Multiple choice, Multiple response
Certificate Validity Period:2 years
Real Exam Qty:50-70 (varies by exam version)
Available Languages:English
Exam Price:USD 125 (may vary by region)
Passing Score:Variable (typically ~63% to 70%, Adobe does not publicly standardize)
Related Certifications:Adobe Certified Professional - Marketo Engage
Adobe Marketo Engage Architect
Adobe Marketo Engage Email Specialist
Exam Duration:90 minutes
Recommended Training:Adobe Marketo Engage Training
Marketo Engage Learning Resources
Exam Registration:Adobe Credential Management System (Credly)
Adobe Certification Portal
Exam Way:Online proctored exam or test center (depending on region availability)
Pre Condition:Recommended: Familiarity with marketing automation concepts and Adobe Marketo Engage platform usage experience
Official Syllabus URL:https://www.adobe.com/training/certification.html

Adobe AD0-E554 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Automation Fundamentals- Marketo Engage core concepts
  • 1. Database structure and lead lifecycle
    • 2. Platform navigation and architecture
      - Lead management
      • 1. Lifecycle modeling
        • 2. Lead scoring and grading
          Topic 2: Marketing Activities and Programs- Programs
          • 1. Program membership management
            • 2. Program types and structure
              - Smart Campaigns
              • 1. Triggers and filters
                • 2. Flow steps and scheduling
                  Topic 3: Engagement and Communication- Email marketing
                  • 1. Email creation and templates
                    • 2. A/B testing and delivery optimization
                      - Engagement programs
                      • 1. Stream design and behavior
                        • 2. Nurture campaign setup
                          Topic 4: Reporting and Analytics- Performance reporting
                          • 1. Email and program reporting
                            • 2. Attribution and ROI analysis
                              - Data insights
                              • 1. Smart lists and segmentation
                                • 2. Dashboard interpretation

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