Try Salesforce : MCE-Admn-201 valid & accurate questions and answers
Updated: Sep 15, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator Exam |
| Exam Number: | MCE-Admn-201 |
| Real Exam Qty: | 60 (approximately) |
| Passing Score: | 65% |
| Certificate Validity Period: | Maintenance-based (requires periodic Salesforce certification maintenance; no fixed expiration if kept active) |
| Exam Price: | $200 USD (may vary by region) |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Marketing Cloud Consultant |
| Available Languages: | German, French, Spanish, Japanese, English |
| Recommended Training: | Marketing Cloud Email Studio Training (Trailhead) Trailhead - Marketing Cloud Engagement Admin Modules |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Engagement Administrator Certification Page |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored exam or onsite testing via authorized testing centers (e.g., Pearson VUE) |
| Pre Condition: | No strict prerequisites required. Recommended: familiarity with Salesforce Marketing Cloud basics and completion of relevant Trailhead learning paths. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-administrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Compliance and Security | - Security and access control
|
| Email Marketing Operations | - Content and campaign execution
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Subscriber and Data Management | - List and data management
|
| Automation and Journeys | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Authentication
- B. List Hygiene
- C. Content
- D. Engagement
Correct Answer: B 🗳️
Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- C. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create and send an apology email that includes a discount for a future purchase to all customers
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create a user-initiated message to logged-in customers to send once the website is restored.
Correct Answer: A 🗳️
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NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Subscriber ID
- B. Application ID
- C. Product Code
- D. Name
- E. Email Address
Correct Answer: A,B,C 🗳️
Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Deploy Multi-Org with a single Marketing Cloud Account
- C. Separate regions into business units and apply Subscriber Filters
- D. Filter data view permissions at the subscriber level
Correct Answer: C 🗳️
Explanation: Only visible for Exams-boost members. You can sign-up / login (it's free).
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