[2024] Use Real Salesforce Dumps - 100% Free Marketing-Cloud-Email-Specialist Exam Dumps
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Salesforce Marketing-Cloud-Email-Specialist Certification Exam is designed to test the knowledge and skills of professionals who specialize in marketing cloud email solutions. Marketing-Cloud-Email-Specialist exam is ideal for individuals who have experience working with Salesforce Marketing Cloud and wish to demonstrate their expertise in email marketing automation, segmentation, personalization, and analytics. Salesforce Certified Marketing Cloud Email Specialist certification exam is an excellent way for professionals to stand out in the competitive job market and advance their career in the field of marketing automation.
NEW QUESTION # 96
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which is moved at frequent intervals to a folder on NTO's Enhanced SFTP Account.
Which solution can be used to achieve this?
- A. File Drop Entry Source in Journey Builder
- B. File Drop Starting Source in Automation Studio
- C. Triggered Email in Email Studio
- D. Import Activity in Email Studio
Answer: B
NEW QUESTION # 97
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The entry sources data extension has a primary key and subscriber key.
- B. The Update Contact Activity us used to make status updates.
- C. The Update Contact Activity Is used to make status updates.
Answer: C
Explanation:
Explanation
The Update Contact Activity is used to update the contact data in Journey Builder, not to make decisions on it.
To make decisions on the status data, it should be connected to the contact in an attribute group and used in a decision-split activity on the journey canvas. [Source: Trailhead]
NEW QUESTION # 98
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?
- A. Data List
- B. Data Table
- C. Data Extension
- D. Subscriber Table
- E. List
Answer: C
NEW QUESTION # 99
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Hard Bounce
- B. Soft Bounce
- C. Undeliverable
- D. Blocked Bounce
Answer: A
NEW QUESTION # 100
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
- A. Subscribers who have opened an email in the past 30 days.
- B. Subscribers within a 30-mile radius of a zip code.
- C. Subscribers who have not clicked in the past three months.
- D. Subscribers who have submitted spam complaints in the last week.
Answer: A,C
NEW QUESTION # 101
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
- A. Send emails to a purchased list with a request to opt-in
- B. Use incentives such as a discount or free shipping to encourage opt-in
- C. Capture email addresses through the use of browser cookies
- D. Offer email opt-in when customers create an account
Answer: B,D
NEW QUESTION # 102
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Updating an email to reflect changes made in its template can be done in the email properties
- B. A template does not automatically affect emails created from that template
- C. Changes to a template cannot be made once it is saved in the application
- D. Changes to a template are automatically inherited in emails built from that template
Answer: B,C
NEW QUESTION # 103
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
- A. Use animated emojis in subject lines to draw the eye.
- B. Include a "Contact Us" link in the footer.
- C. Include a physical mailing address of the company.
- D. Use a clear "From" name that is easily recognized.
Answer: C,D
NEW QUESTION # 104
NTO wants to ensure a good user experience when subscribe reach their emails, what best practice should the NTO employ
- A. Rely on image only emails to the engage subscribes
- B. Increase DPI and the file size for the images display
- C. Keep total weight in 800 kb or lower.
- D. Use one file type for all images in the email
Answer: C
NEW QUESTION # 105
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Journey Builder
- B. Automation Studio
- C. Behavioral Triggers
Answer: A
NEW QUESTION # 106
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
- A. Purge inactive subscribers to avoid high bounce rates.
- B. Send to subscribers, asking for them to confirm opt-in.
- C. Create a new, friendly From Name for the updated program.
Answer: B
Explanation:
Explanation
The action that the retailer should take to ensure deliverability is not impacted is to send to subscribers, asking for them to confirm opt-in1. Confirming opt-in is a best practice that helps the retailer maintain a clean and engaged email list, which can improve their email reputation and deliverability2. By asking subscribers to confirm their interest in receiving the loyalty series, the retailer can avoid sending unwanted or irrelevant emails that may result in spam complaints, unsubscribes, or low open rates. Confirming opt-in also helps the retailer comply with the CAN-SPAM Act and other privacy regulations that require consent from email recipients3.
Creating a new, friendly From Name for the updated program is not the correct answer, as it does not help with ensuring deliverability. While having a clear and recognizable From Name is important for branding and trust, it does not affect the deliverability of the email itself4. Moreover, changing the From Name too frequently or drastically may confuse or alienate subscribers who are used to seeing a consistent sender identity.
Purging inactive subscribers to avoid high bounce rates is also not the correct answer, as it does not help with ensuring deliverability. While removing invalid or non-existent email addresses from the list can reduce bounce rates, it does not address the issue of subscriber engagement or consent. Purging inactive subscribers may also result in losing potential customers who may still be interested in the retailer's products or services, but have not opened or clicked on their emails recently. A better approach is to segment and target inactive subscribers with re-engagement campaigns that offer incentives or value propositions to renew their interest. References := 1: Email Deliverability Best Practices for Email Studio - Salesforce 2: Email Deliverability in Salesforce: Ensuring Successful Email Campaigns 3: CAN-SPAM Compliance System Guide
- Salesforce 4: Marketing Cloud Deliverability Options - Salesforce : How You Can Keep Email Subscribers Engaged | Salesforce : Build and Analyze Customer Journeys using Marketing Cloud ... - Salesforce
NEW QUESTION # 107
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
- A. Domain Exclusion List
- B. Suppression List
- C. Exclusion List
- D. Exclusion Script
Answer: C
NEW QUESTION # 108
Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)
- A. Personalization Strings
- B. AMPscript
- C. Dynamic Content
- D. Profile Mapping
Answer: A,C
NEW QUESTION # 109
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for an import activity must be placed in a folder on a FTP site
- B. The import activity is under Subscribers in the Email Application
- C. An import activity can be used in an automation created in Automation Studio
- D. An import activity can be executed manually
- E. The file for an import activity can be on a desktop computer
Answer: A,C,E
NEW QUESTION # 110
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Content Detective
- B. Standard Workflow Approval
- C. Preview Tab
- D. Two-Step Workflow Approval
Answer: C
NEW QUESTION # 111
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Personalized imagery influenced by subscriber preferences
- B. Images of products that the customer has previously purchased
- C. Content focused on winter sports items for holiday shopping
- D. Full-width lifestyle imagery featuring attractive people
Answer: A
NEW QUESTION # 112
A marketer would like to improve open rate for a weekly email campaign which area of the email design should the marketer focus
- A. email body
- B. envelope content
- C. link content
- D. footer
Answer: A
NEW QUESTION # 113
What information and data about the performance of an individual send can be exported from the tracking details?
- A. Subscribers who click on a specific link
- B. Images showing how the email rendered on different devices
- C. Number of clicks from mobile devices
- D. Performance data on the Overview Tab
Answer: A,C
NEW QUESTION # 114
Northern Trail Outfitters (NTO) is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists? (Choose three.)
- A. NTO is storing product and store data.
- B. NTO has fewer than 250,000 subscribers.
- C. NTO has fewer than 15 data points.
- D. NTO needs flexible data storage.
- E. NTO will be using Journey Builder.
Answer: A,D,E
NEW QUESTION # 115
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Filtered Group
- B. Publication List
- C. Smart Capture
- D. List Detective
Answer: A
NEW QUESTION # 116
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Data Extensions folder with sharing enabled
- B. In the Shared Data Extensions folder
- C. In the Synchronized Data Extensions folder
Answer: B
Explanation:
Explanation
To allow multiple business units to access the same data extension within its Enterprise 2.0 account, you should place the data extension in the shared data extensions folder. This folder is accessible by all business units in your account, and allows you to share data across different business units without duplicating it.
NEW QUESTION # 117
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
- A. User Roles and Permissions
- B. Business Unit Access Permissions
- C. Date/Time Range fro Access
- D. Shared Data Extension
Answer: B
NEW QUESTION # 118
Which is a fundamental component of coding responsive emails?
- A. SQL Queries
- B. CSS3 @media Queries
- C. Anchor Tags
- D. Span Tags
Answer: B
NEW QUESTION # 119
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. System Preferences
- B. Primary Key
- C. Subscriber Attributes
- D. Subscriber Key
Answer: D
NEW QUESTION # 120
A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers
- A. order history
- B. email address
- C. ....Attribute
- D. data extension field
Answer: B,C
NEW QUESTION # 121
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