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BEST Verified Salesforce MCC-201 Exam Questions (2023)
Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is a highly sought-after certification for professionals who are interested in mastering the art of marketing automation. Marketing Cloud Connect Essentials certification is designed to test the knowledge and skills of individuals in using the Salesforce Marketing Cloud Connect platform to manage and automate marketing campaigns across various channels.
The Marketing Cloud Connect Essentials exam is targeted towards marketing and technology professionals who are looking to integrate their Salesforce CRM with Marketing Cloud. MCC-201 exam focuses on topics such as data integration, configuration, synchronization, and troubleshooting. It also covers the best practices for using Marketing Cloud Connect to create a seamless experience for the customers.
NEW QUESTION # 48
What are the similarities between Automation Studio and Journey Builder?
- A. Have duration plus wait activity
- B. Fire an event from Automation Studio to Journey Builder
- C. Ability to define an email send
Answer: B
NEW QUESTION # 49
What is the skill set you need to build emails with dynamic content?
- A. SSJS
- B. CSS
- C. HTML
- D. Ampscript
Answer: D
NEW QUESTION # 50
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. Will the company need a custom preference center?
- C. What publication lists will be used?
- D. What will be used as Subscriber Key?
- E. Will new users have an "Email ID"?
Answer: A,D,E
NEW QUESTION # 51
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Data View Export with every send
- C. Data Retrieves on the Send Object
- D. Event Notification Service
Answer: D
NEW QUESTION # 52
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- B. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- D. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
Answer: A
NEW QUESTION # 53
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Send Email Activity with a link to a subscription center
- B. Data extension with double opt-in status defined
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. CloudPage with Web Collect to add entrants in to a data extension
Answer: B,C
NEW QUESTION # 54
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Currency
- B. Number
- C. Decimal
- D. Float
Answer: C
NEW QUESTION # 55
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Flexibility to wait based on duration or a specific time.
- B. The ability to send an email to a Salesforce audience.
- C. Native execution of a Server-side JavaScript activity.
- D. The option to convert a qualified Lead to a Contact.
Answer: D
NEW QUESTION # 56
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Query, Measures, Sends
- B. File Transfer, Import, Measures, Sends
- C. File Transfer, Import, Query, Sends
- D. File Transfer, Data Extract, Filters, Sends
Answer: C
NEW QUESTION # 57
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: B
NEW QUESTION # 58
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION # 59
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Data Extension
- B. Synchronized Data Extension
- C. Salesforce Campaign
- D. Salesforce Report
Answer: D
NEW QUESTION # 60
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be incorporated into standard reports.
- B. Can be added to a standard data view.
- C. Can be accessed via Query activities.
- D. Can be included in measures and filters.
- E. Can be stored for a set period of time.
Answer: C,D,E
NEW QUESTION # 61
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
- B. Import the identified subscribers into a list when creating the send.
- C. Create a suppression list populated with the identified subscribers.
- D. Create an exclusion data extension populated with the identified subscribers.
Answer: A
NEW QUESTION # 62
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Change the connection option to Scope by User.
- B. Initiate a log to troubleshoot package-related API calls.
- C. Ensure the System User is assigned the Standard User Profile.
- D. Manually clear the OAuth token to refresh the connection.
Answer: B
NEW QUESTION # 63
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: B
NEW QUESTION # 64
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Login Calls
- B. Bulk API
- C. SOAP API Calls updating objects
- D. CreateSalesforceObject() AMPscript
Answer: B,C
NEW QUESTION # 65
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Journey Builder with a random split activity.
- C. Create a random data extension within Email Studio.
- D. Use Automation Studio with a random split activity.
Answer: C
NEW QUESTION # 66
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Salesforce MCC-201 Certification Exam is a valuable credential for professionals who want to demonstrate their expertise in integrating Salesforce Marketing Cloud with Salesforce CRM. By passing MCC-201 exam, professionals can prove their ability to configure and manage Marketing Cloud Connect, ensuring that data is synchronized accurately and efficiently between the two platforms. Marketing Cloud Connect Essentials certification can also help professionals advance their careers and increase their job opportunities in the field of marketing automation.
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