Last Updated: Sep 11, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Measurement and Analytics | 15% | - Track key performance indicators - Identify opportunities for growth and monetization - Interpret data to improve strategy - Use Meta Insights and analytics tools |
| Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Onboard and welcome new members - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts |
| Content Strategy | 20% | - Curate and moderate content quality - Develop engaging content aligned with community goals - Use events, live video, and interactive formats - Adapt content for member segments |
| Community Foundation | 20% | - Apply Meta Community Standards and policies - Establish community guidelines and rules - Select appropriate Meta platforms (Groups, Pages, Instagram) - Define community mission, goals, and success metrics |
| Community Strategy | 25% | - Build operational workflows and admin roles - Plan for community lifecycle stages - Design community structure and governance - Scale community effectively |
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
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