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Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Define how much you want to spend each day.
B) Predictability and control over frequency.
C) Include Instagram as placement.
D) Predictability and control over reach and CPM.
E) Launch marketing campaigns to customer databases.

2. What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A) Optimize campaign for best cost per result
B) Allow Facebook auction to evenly distribute campaign budget
C) Keep your cost per result below a certain amount
D) Get as many results for your full budget as possible
E) Get a specific target price for your campaigns

3. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
B) The expected CPM can't be compared between the impressions and video views campaigns.
C) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
D) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

4. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the campaign objective to engagement.
B) Include Audience Network as additional placement
C) Add three new images into the ad set
D) Change optimization from standard delivery to accelerated delivery.
E) Change the optimization to daily unique reach.

5. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Conversion and traffic ads.
B) Post Engagement and brand awareness ads.
C) Video Views, lead generation, and traffic ads.
D) Conversion and product catalog sales / dynamic ads.
E) Traffic and store visit ads.
F) Traffic and conversion ads.

Solutions: