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Facebook Certified media buying professional Sample Questions:

1. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Merge both audiences and run the campaign only on one audience.
B) Delete Audience #2 and run ads on Audience #1.
C) Change Audience #1 interests to something different that still appeals to apparel.

2. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
B) You ad campaigns need to be making at least 50 conversions per week.
C) You need to have Facebook pixel implemented
D) You ad campaigns need to be making at least 50 conversions per month.
E) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

3. What are some benefits of MTA?
Choose ALL answers that apply.

A) Shows that attribution window is always tied to a last touch model
B) Helps you understand cross-device path to conversion.
C) Gives credit to multiple impressions and clicks on the path to conversion.
D) Shows that the last touch model has no limits
E) Can analyze and compare publishers and campaign performance

4. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
B) You should build a similar audience based the client's current customer base.
C) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
D) You should do interest demographics and launch the campaign.

5. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
B) Start a new campaign and set up the spending limit to $30,000.
C) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
D) Raise the campaign spending limit of the existing campaigns to $30,000.
E) Duplicate the existing campaign and increase campaign spending limit to $20,000
F) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Solutions: