Try Facebook : 410-101 valid & accurate questions and answers

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Views are called click-through attribution.
C) Attribution window is set to 1-day view and 28-day click.
D) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

2. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should research all users on Facebook with certain characteristics that match your target market.
B) People who have viewed a view post on your Fan Page.
C) You should upload a customer database and analyze their behaviors.
D) You should research people connected to your Fan Page.

3. Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A) Audience Network and Custom Audiences.
B) Custom Audiences and Carousel.
C) Interest and lookalike audiences.
D) Custom audiences and Lookalike audiences.

4. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the set up to campaign budget optimizatio
C) You should change the set up to daily budget
D) You should change the campaign objective

5. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events to understand purchases at the retail stores and orders made from the phone.
B) Use offline events from the website, and cross-reference data to measure Facebook's impact.
C) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
D) Use website conversion tracking to see how many people purchases at the store.

Solutions: