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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Segmentation and Targeting- Target list generation
  • 1. Optimization rules
    • 2. Offer assignment
      - Audience segmentation techniques
      • 1. Advanced segmentation rules
        • 2. Cell creation and management
          Topic 2: Campaign Design and Flowcharts- Flowchart development
          • 1. Data manipulation and extraction
            • 2. Audience selection and segmentation
              - Campaign structure
              • 1. Process box usage
                • 2. Campaigns, sessions, and flowcharts
                  Topic 3: Offers and Treatment Management- Treatment rules
                  • 1. Eligibility rules
                    • 2. Contact policies
                      - Offer creation and management
                      • 1. Offer versions and lifecycle
                        • 2. Offer templates and attributes
                          Topic 4: Performance, Optimization, and Reporting- Reporting and analytics
                          • 1. Performance metrics interpretation
                            • 2. Campaign reporting tools
                              - Campaign optimization
                              • 1. Run-time optimization techniques
                                • 2. Resource management
                                  Topic 5: Unica Campaign Architecture and Components- Installation and configuration
                                  • 1. Environment setup requirements
                                    • 2. Deployment models
                                      - Campaign server architecture
                                      • 1. Platform integration overview
                                        • 2. System components and services

                                          IBM Unica Campaign V8.5 Sample Questions:

                                          1. In a Unica deployment there is a requirement for all users to share one database login credentials to access the marketing database in the flowcharts. There is also a need to automate this process without a challenge response. What actions will the specialist advise the customer to carry out?

                                          A) The users will need to go to Admin > Data Sources and login from there to avoid the request for credentials in the future.
                                          B) Permissions will need to given for accessing User Tables in User Roles & Permissions under the section Campaign > partition[n] > User Tables.
                                          C) Work will need to be done at the database level; the default username/password combination for a given database type needs to be used forthe user database.
                                          D) In the data source, the ASMSaveDBAuthentication and ASMUserForDBCredentials settings will need to be configured appropriately.


                                          2. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to output the following fields: CustomerID, and an Age group which would have the values "YOUNG" for customers whose age is less than 40 and "OLD" for customers whose age is greater than 40. This column will be consumed by another downstream process in the flowchart.

                                          Ideally, which steps should be executed to get the task done?

                                          A) Alter the table to add the required column and map the table again in the flowchart.
                                          B) Create a derived field in the Select process using the required logic and use it for further processing in the flowchart.
                                          C) Create a custom macro with the required logic and use it in User variables for further processing in the flowchart.
                                          D) Create a Derived field with the Persistent option processing the required logic and use it for further processing in the flowchart.


                                          3. A specialist has just completed a Unica Campaign installation using SQL Server. When it was first accessed, the specialist sees that Manage Table Mappings > Show System Tables under the Campaign Settings appears but does not show any mapped system tables. The reason for this could be that:

                                          A) the JDBC connection was incorrectly set in the web application server.
                                          B) the ODBC driver was not correctly configured.
                                          C) the specialist does not have correct Campaign security policies.
                                          D) the database which contains the Platform system tables is not accessible.


                                          4. A specialist needs to remove some lingering temp tables. Which Unica Campaign V8.5 utility should be used?

                                          A) unica_svradm
                                          B) unica_acsesutil
                                          C) unica_acsvr
                                          D) unica_acclean


                                          5. The Unica Platform has been integrated with an Active Directory solution. Due to changes in Active Directory, a specialist needs to make sure that ALL groups and users from the Active Directory solution are synchronized with the Unica Platform. This can be accomplished by:

                                          A) using the Unica Marketing Platform config tool utility.
                                          B) using the automatic synchronization method.
                                          C) using an Extraction Transformation Loading (ETL) routine between Active Directory and Unica Platform.
                                          D) using the manual synchronization function.


                                          Solutions:

                                          Question # 1
                                          Answer: D
                                          Question # 2
                                          Answer: D
                                          Question # 3
                                          Answer: B
                                          Question # 4
                                          Answer: D
                                          Question # 5
                                          Answer: D

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