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Last Updated: Sep 04, 2026

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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Cross-Channel Journey Design- Journey Builder configuration
  • 1. Entry sources and audience segmentation
    • 2. Decision splits and engagement logic
      - Customer lifecycle orchestration
      • 1. Multi-step journey optimization
        • 2. Personalization strategies across channels
          Topic 2: Automation and Optimization- Automation Studio workflows
          • 1. Scheduled vs event-driven automation
            • 2. Import, query, and segmentation automation
              - Performance measurement
              • 1. A/B testing and optimization strategies
                • 2. Campaign analytics and reporting
                  Topic 3: Email and Messaging Execution- Email Studio operations
                  • 1. Send classification and deliverability rules
                    • 2. Content creation and AMPscript basics
                      - Multi-channel messaging
                      • 1. Triggered and transactional messaging
                        • 2. SMS and push notification integration concepts
                          Topic 4: Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                          • 1. Email Studio, Journey Builder, Automation Studio overview
                            • 2. Contact data model and Contact Builder fundamentals
                              - Data management and integration
                              • 1. API and system integrations
                                • 2. Data Extensions and relational data design

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  Question 1

                                  How can Distributed Marketing messages be configured to use approval workflows?

                                  A. All DM sends need to enable the''workflow active' settingwithin the message template.
                                  B. A customer support case needs to be opened to enable the functionality.
                                  C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
                                  D. Therearecurrently no approval workflows available.


                                  Question 2

                                  Which keywords does MobileConnect automatically recognize as STOP keywords?

                                  A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
                                  B. LEAVE, GOAVVAV, END, UNSUB, NO
                                  C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
                                  D. STOP. FINISH, END, UNSUB, LEAVE


                                  Question 3

                                  If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

                                  A. Onlythe business unit where it was created will have access
                                  B. Onlythe business unit(s) immediately below the top level account will have access
                                  C. Onlythe top level business unit will have access and permissions need be set here for sharing
                                  D. All business units will haveaccess


                                  Question 4

                                  How often are the Einstein Engagement Scoring scores updated for Email?

                                  A. Weekly
                                  B. Daily
                                  C. Hourly
                                  D. Monthly


                                  Question 5

                                  Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

                                  A. On the facebook ad channel
                                  B. Journey builder


                                  Solutions:

                                  Question 1
                                  Answer: C
                                  Question 2
                                  Answer: A
                                  Question 3
                                  Answer: C
                                  Question 4
                                  Answer: B
                                  Question 5
                                  Answer: B

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