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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A) Booster
B) Ingredient
C) Exclusion
D) Variation

2. What are Marketing Cloud Personalization's machine learning powered algorithms called?

A) Einstein Decisions
B) Data Science Workbench
C) Machine Learning Tools
D) Einstein Recipes

3. ETL feeds must follow explicit specifications and require which type of file format?

A) Text
B) Binary
C) CSV
D) JSON

4. What three things does a developer code in web template?

A) HTML and CSS for controlling appearance
B) Defining what can be configured in a campaign
C) Set the control group percentage
D) Client side instructions for rendering
E) Campaign qualification rules

5. What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A) Operational information
B) Shadow catalog information
C) Statistical tracking of KPIs
D) User behaviors
E) Employee performance

Solutions: