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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A) Add engagement history lightning component to lead & contact page layouts.
B) Add emails to campaign start displaying engagement history metrics on campaigns.
C) Add engagement history activity related lists to lead & contact page layouts.
D) Add engagement history metrics related lists to campaign page layouts.

2. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Send the prospects an email to see if their email addresses are valid.
B) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
C) Ensure the Do Not Email field on the prospects is selected.
D) Add the prospects to a "Bounced Prospects" list for suppression.

3. How many variations of Dynamic Content it is possible to create

A) A-C (3)
B) 10
C) A-Z (25)
D) A/B (2)

4. Which is not a standard role in Marketing Cloud Account Engagement?

A) Sales Manager
B) Administrator
C) Marketing
D) Sales User

5. What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement?

A) Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
B) Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
C) The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
D) You can only create 50 custom fields in Marketing Cloud Account Engagement.

Solutions: