Last Updated: Aug 09, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: HP Supplies Portfolio | 30% | - HP JetIntelligence and ink technologies - Original HP ink and toner cartridges - Comparison with non-HP supplies - HP specialty media and paper |
| Topic 2: HP Supplies Sales Cycle & Value Proposition | 30% | - Quality, reliability, and yield advantages - Identifying customer needs and pain points - Positioning Original HP supplies benefits - Hidden costs of non-genuine supplies |
| Topic 3: HP Programs, Tools & Sustainability | 25% | - Sustainability and environmental impact - HP Instant Ink and subscription services - HP Planet Partners recycling program - HP sales and support resources |
| Topic 4: Business Outcomes & Competitive Differentiation | 15% | - Reducing downtime and service calls - Protecting printer hardware and warranty - Maximizing long-term customer value |
1. What are three technology Innovations of HP Jetlntelligence? (Select three.)
A) ColorLok
B) Print Gauge
C) instant ink
D) Pigment-based Ink
E) Page Maximlzer
F) Auto-Seal Removal
2. A new SMB customer tells you that they can't afford Original HP ink supplies for their daily in-house printing jobs. How should you respond?
A) Explain the Original HP ink supplies purchased in bulk actually cost less than non-HP ink supplies.
B) Share studies that show the savings gained from working directly with HP as a trusted supplier of printing supplies.
C) Point out that by using Original HP ink supplies, they can avoid costly reprints, wasted paper, and wasted time.
D) Compare the time spent refilling used ink cartridges with the amount of time spent ordering Original HP ink supplies directly from HP.
3. A customer experiencing rapid growth is extending its hours of operation to keep up with demand. Because budget for supplies is limited, the customer plans to buy non-HP ink and toner supplies. What should you tell this customer about the benefits of using Original HP supplies? (Select two.)
A) Non-HP supplies are usually counterfeit and buyers can be subject to fines.
B) Original HP supplies are less expensive than non-HP cartridges when bought in bulk.
C) Non-HP supplies are not recyclable and are costly to dispose of properly.
D) Original HP supplies work the first time, every time.
E) Original HP supplies help reduce service calls, minimizing printer downtime.
4. A potential customer tells you that they use remanufactured and refilled toner cartridges because they are an environmentally responsible company. How should you respond?
A) HP has a line of remanufactured and refilled cartridges too, which are 25% cheaper. Can I get you a quote for these.
B) According to a study from Market Strategies international, using remanufactured and refilled toner cartridges causes failure in printer parts that are not made from recycled plastics.
C) According to a report from Spencer Labs, using remanufactured and refilled toner cartridges results in more reprints, thereby wasting more paper than if Original HP cartridges were used.
D) The environment is not really affected by toner, whether the cartridges are from HP or third parties.
Solutions:
| Question # 1 Answer: B,E,F | Question # 2 Answer: C | Question # 3 Answer: D,E | Question # 4 Answer: C |
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