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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) pages that were marked as favorite
B) search strings entered into a website more than twice
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) products added to a shopping cart, where no additional event takes place


2. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A) Sent Date = August 1 to August 2, 2016
B) Sent Date = August 1, 2016
C) Live Date - August 1, 2016
D) Interval Date = August 1, 2016 plus one day
E) Event Date = August 1, 2016


3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
B) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
C) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.


4. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Look in each folder until you find the campaign.
B) Use the Manage Campaign screen.
C) Use the Campaign Debugger tool.
D) Use the Campaign Search feature.


5. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
D) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.


Solutions:

Question # 1
Answer: B,C,E
Question # 2
Answer: C
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: C

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