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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is a capability of a completion action?

A) Adjust a prospect's account field
B) Send a list email to a prospect
C) Increase a prospect's grade
D) Remove a prospect from a list

2. After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

A) The prospect will begin the engagement studio program again on step 1.
B) The prospect will continue on the engagement studio program onto step 6.
C) The prospect will continue on the engagement studio program onto step 5.
D) The prospect will be also be removed from the recipient list of the program.

3. New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A) The prospects are added to the program and automatically start processing through the program.
B) The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
C) The prospects are added to the program, but wait for a user to manually select them to process.
D) The prospects remain on the list, but are NOT added to the program until the next day.

4. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Click-Through Rate and Soft Bounces
B) Total Sent and Suppression Rate
C) Tracker Domain Verification and Open Rate
D) Total Opt Outs and Hard Bounces

5. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A) End
B) Action
C) Rule
D) Trigger

Solutions: