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Last Updated: Jun 19, 2026

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Topics of Salesforce Marketing cloud email specialist Exam

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1. Email Marketing Best Practices (15%)

  • Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
  • Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
  • Given a customer scenario, apply best practices of communicating with a population.
  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.

2. Email Message Design (13%)

  • Given a customer scenario, recommend email design best practices to implement.
  • Given the desired output functionality, recommend methods for creating responsive emails.
  • Given the desired output requirements, recommend strategies to A/B test email elements.
  • Given an email message design, determine the correct use of Approvals.
  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

3. Content Creation and Delivery (18%)

  • Given a scenario, know how to manage content needed to deploy a customer's email campaign.
  • Describe various send capabilities in the Email application.
  • Given a scenario, send and deploy an email campaign to meet the customer requirement.
  • Given a scenario, create and customize an email message to meet a customer's need.

4. Marketing Automation (19%)

  • Given a customer scenario, recommend the appropriate marketing automation solution.
  • Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

  • Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
  • Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
  • Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
  • Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

6. Tracking and Reporting (7%)

  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
  • Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
  • Given an email campaign, describe the steps involved to analyze the performance results.

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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